My name is Laurel, I’m a surfer, and I have fallen in love with podcasting… not just creating my own, but also listening to them. Last summer when my friend Ashley, a world record holding freediver, suggested we create a podcast blending our love of the ocean and relevant issues of the day, I had never listened to one. Obviously, I had lots of catching up to do, especially since there are more than a million active podcasts available. Did y’all know there are 62 million Americans listening to podcasts each week? And according to Nielsen research, those podcast listeners are more likely to follow companies and brands on social media. Below are five things I love about making a podcast — and I hope they will inspire some of you to give podcasting a try.
1. Having a Co-Host
Ashley my podcast co-host lives with her husband and two children on a sailboat traveling half the year, which, as you can imagine, limits our time together. We met at church and became fast friends. Although we have different opinions and backgrounds, we both love the ocean. We participate in different sports, but we both love a challenge. We’re on different life adventures, but we both love writing about them. Hammering and hashing out podcast specifics with a friend makes the hard work enjoyable. It doesn’t hurt that we do it at one of our favorite coffee shops or on my back porch. Not only is it a chance to hang out more, but we keep each other accountable to our commitments, our podcast, and our writing.
2. It’s Fun
And since I’m an Enneagram Seven, I love FUN! In today’s market, whether you’re a real estate agent, retailer, or rolfer, building your brand and platform couldn’t be more critical. But how many of us love posting on social media? Not me — it’s a chore. As a writer, agents and publishers want to know your social media numbers before they bother to look beyond your query letter. Hallelujah podcasting has become a thing! A big thing. If you have a passion, a skill, or service you want to share with the world, podcasting allows you to go much deeper than a tiny square allows. If you’re comfortable talking about that thing you do, and you should be, podcasting can be fun for you too. Regrettably, there is one caveat: You still need to post on social media, so it doesn’t get you completely off the hook. But it does allow you to reach more people who are genuinely interested and invested in you.
3. Using the Microphone
I would be full of false humility if I didn’t mention it. Like many young girls growing up, I loved participating in dance performances… err… recitals and acting in plays. I even wanted to be an actress on the big screen. As an adult, I’ve performed with local dance and theater productions, and once starred in a local garden center commercial. Unfortunately, my big screen break never came, and my performances were never acknowledged except for one. After a Cape Fear Shakespeare performance, a reviewer wrote that based on my accent, I must be from “Southern” England. So when Ashley mentioned over coffee wanting to do a podcast, before she even finished her sentence, I shouted, “Let’s do it!” We recorded our first podcast one week later. If the idea of talking into a microphone fills you with giddy expectation mixed with a good dose of eustress, the good kind of stress, you may love podcasting too.
4. Not Using a Script
We started with a script, but quickly moved to an outline. Reading a script lacked spontaneity and energy, which keeps our listeners engaged. Hearing for the first time Ashley’s views on a topic or an incident that happened allows me to respond with all the in-the-moment excitement and oomph her story deserves. Our simple four-part structure helps us stay on track and keeps the audience in the know. With ocean-themed names like “Dive Deeper” and “God Waters,” the audience knows what’s ahead. But my favorite segment of the podcast is the “Injustice of the Week.” This is where we talk about something that is really getting under our skin. Think: thong bathing suits.
5. Interviewing Interesting People
We are super stoked to move our two-person podcast into guest interviews. I used to fantasize about having my own talk show like Oprah — and who I would invite? Obviously, Matthew McConaughey. Podcasting is just like a TV talk show, minus the need for hair, makeup, and super-famous people. Our first guest just started her surgical residency at our local hospital and is new to our area and to surfing. She brought stoke (surfing term for excitement), and some unique insights to our theme for the day, which was “Etiquette.” We had a great time coaching our guest in quirky Southern etiquette, along with steering her away from some serious surfing faux pas. But we also got to hear about her mission to bring not just health care, but quality health care, to impoverished communities.
Those are my favorite things about podcasting, but I can’t wait to hear yours. The diversity of podcasts is endless. The plethora of genres and voices is deafening, and yet no one can share your skill or passion for (insert your special thing) like you.
This article was first published on the Inspiration Lab Blog Link below: